Xpande Digital Program
Published on 01 June 2018
Spain
Región de Murcia
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The objective of the Program is to encourage and enhance the use of digital marketing as a basic tool to improve the positioning of SMEs in international markets, through personalized advice, as well as a package of support for the implementation of the Marketing Plan digital.
The Official Chamber of Commerce, Industry, Services and Navigation of Spain, together with the Chamber of Commerce of Murcia have launched the digital Xpande Program within the framework of the Smart Growth Operating Program, for the period 2014-2020, being co-financed by the European Regional Development Fund (ERDF), by the Chamber of Commerce of Murcia and /or a public co-financing entity, by the Chamber of Commerce of Spain and by the participating company. Companies are offered a phase of individualized advice and a phase of support for the development of their Digital Marketing Action Plans in a specific external market. The purpose of this call is to promote the participation of SMEs in the Chamber of Commerce of the Chamber of Commerce of Murcia in the digital program Xpande. The companies participating in the Consultation Phase will receive an individualized advisory service with an estimated value of € 2,700, co-financed at 80% by the FEDER Funds and 20% by the Chamber of Commerce of Murcia and the Chamber of Commerce of Spain. The companies that participate in the Aid Phase will have an aid of € 4,000, co-financed in a percentage of 80% charged to the ERDF funds.
The Official Chamber of Commerce, Industry, Services and Navigation of Spain, together with the Chamber of Commerce of Murcia have launched the digital Xpande Program within the framework of the Smart Growth Operating Program, for the period 2014-2020, being co-financed by the European Regional Development Fund (ERDF), by the Chamber of Commerce of Murcia and /or a public co-financing entity, by the Chamber of Commerce of Spain and by the participating company. Companies are offered a phase of individualized advice and a phase of support for the development of their Digital Marketing Action Plans in a specific external market. The purpose of this call is to promote the participation of SMEs in the Chamber of Commerce of the Chamber of Commerce of Murcia in the digital program Xpande. The companies participating in the Consultation Phase will receive an individualized advisory service with an estimated value of € 2,700, co-financed at 80% by the FEDER Funds and 20% by the Chamber of Commerce of Murcia and the Chamber of Commerce of Spain. The companies that participate in the Aid Phase will have an aid of € 4,000, co-financed in a percentage of 80% charged to the ERDF funds.
Resources needed
The maximum execution budget of the program in the framework of this period is 115,455.20 euros, within the "Smart Growth Operating Program 2014-2020".
Evidence of success
More of 9,540 companies participating in promotion actions in 2015 and 2016
Potential for learning or transfer
The program applies its own methodology to get started in international digital marketing. We provide strategic guidance depending on the target market and the product/service offering, providing you with the necessary tools to strengthen yourself in the target market and selecting the most appropriate digital marketing actions based on your customer, product, service and country.
The Program is structured in the following phases (9 months):
Phase I of advice (3 months): detailed analysis of the company in order to develop a recommendations report and an action plan in international digital marketing.
Phase II (6 months) of aid for the implementation of the company's online positioning plan in the target market
The Program is structured in the following phases (9 months):
Phase I of advice (3 months): detailed analysis of the company in order to develop a recommendations report and an action plan in international digital marketing.
Phase II (6 months) of aid for the implementation of the company's online positioning plan in the target market
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Chamber of commerce of the Region of Murcia
Spain
Región de Murcia
Contact
European Projects Responsible