Rural regions make up roughly half of the territory of the European Union. By building innovation capacity and implementing innovative solutions, rural and sparsely populated areas can overcome their inherent challenges and remain viable business locations
Boosting entrepreneurship in rural areas opens new opportunities and markets. Rural SMEs show great potential as a source of economic growth and innovation.
This policy brief focuses on regional branding and covers topics such as regional identity, product quality labels, cooperation between SMEs in a rural area, agritourism, and co-creation for promoting cultural heritage.
Read this policy brief and get an overview of EU initiatives that local and regional authorities should refer to for boosting sustainable development in mountain areas through the valorisation of the cultural heritage.