About the project
This project aims to improve the competitiveness of local businesses in the primary sector, including farmers, livestock breeders, cheese makers, wine makers, beekeepers, etc. The aim is to promote the growth and positioning of local markets. Local markets are infrastructures for direct sales, which make it possible to establish short marketing channels and establish a direct relationship between the producer and the consumer. In this way, the aim is to improve the competitiveness of producers and local markets, promoting omnicality; the quality of the product, facilities and experience; the development of marketing and promotion strategies; and the involvement of technology in the processes.
Project idea owner
Partners we are looking for
The Granadilla de Abona Town Council is looking for local entities that have a project, action plan, strategic plan or roadmap with actions aimed at improving the competitiveness of small businesses and producers in the primary sector and, in particular, local markets; and that seek to implement these actions.