About the project
The project proposal aims to achieve the following objectives:
- Increase flows, destinations and spending, by increasing the quality of the offer and the relative visibility of Italy's points of tourist interest (POIs);
- Enhance the existing framework of digital assets without overlapping;
- Strengthen the role of TDH's digital assets, defining them as real institutional reference points for the search of POI-related information with respect to an audience of national and international tourists;
- Engage users through proposals customized to their needs and preferences, offering a personalized portal experience;
- Promote the emergence of a platform that offers timely and correct information on POIs in Italy, and whose data goes to populate external location platforms such as Google My Business, Bing Places, Apple Maps and so on - thus bringing an additional benefit in terms of visibility on the most common search engines.
