ARTIST-Elevating sustainable mobility through the use of branding, design and art

By embracing branding, design, and art, ARTIST intends to leverage local assets, including grassroots movements and artists, to enrich the public domain with attributes that delight and inspire all community members. This initiative underscores the importance of investing in public art as a reflection of our commitment to enhancing sustainable mobility options: this is more than an aesthetic upgrade; it is a strategic move towards making these options more inviting. Such investments not only foster community expression and demonstrate respect for local cultures but also significantly enhance the overall travel experience for users. 

This strategy is expected to broaden the adoption and use of sustainable modes of transportation, contributing to the overall well-being of the community and the environment. By doing so, ARTIST aims to create a more inclusive and enjoyable urban mobility experience that encourages a shift towards greener, more sustainable travel habits.