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AGRO-IDENTITY: Authenticity Identification and competitiveness enhancement of local traditional prod
Published on 03 July 2020
Greece
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About this good practice
The aim of the project is to strengthen the competitiveness of agri-food enterprises by identifying the authenticity of local traditional products in the cross-border area of Greece and Cyprus and building mechanisms to strengthen rural entrepreneurship for their commercial exploitation in domestic and international markets. The innovative approach of the project is based on the combined use of: a) Genetic identity; b) Isotopic footprint and c) Microbial profile, enabling identification of authenticity in relation to the characteristics of the products, the means of production and their origin.
More specifically, the project includes:
• Mapping the authenticity features of local products including local varieties, dairy products, wine and oils
• Developing standard procedures and structures for the provision of authenticated identity and digital identity and
• Developing business skills and business support in identifying, promoting and marketing local products.
The project has made a decisive contribution to the acquisition of local products of North Aegean and Cyprus as authentic and internationally recognizable brand-name, strengthening the competitiveness of enterprises producing, processing and marketing authentic local products in the domestic and international market.
Stakeholders and beneficiaries of the project activities are farmers, producers, business organisations, cooperatives and associations of the agro-food sector.
More specifically, the project includes:
• Mapping the authenticity features of local products including local varieties, dairy products, wine and oils
• Developing standard procedures and structures for the provision of authenticated identity and digital identity and
• Developing business skills and business support in identifying, promoting and marketing local products.
The project has made a decisive contribution to the acquisition of local products of North Aegean and Cyprus as authentic and internationally recognizable brand-name, strengthening the competitiveness of enterprises producing, processing and marketing authentic local products in the domestic and international market.
Stakeholders and beneficiaries of the project activities are farmers, producers, business organisations, cooperatives and associations of the agro-food sector.
Resources needed
Partners: Region of North Aegean, Cyprus University of Technology, State General Laboratory, National Centre for Research and Technology Development-Institute of Applied Biosciences, University of Aegean – Special Account for Research, Regional Development Fund of North Aegean.
INTERREG Greece-Ital
INTERREG Greece-Ital
Evidence of success
Project results:
• Gradual increase of cultivated land with local varieties of high added value of 10% within 5 years.
• Improving the entrepreneurial skills of agricultural professionals for more than 180 SMEs and at least 30% of local product producers within 5 years via the electronic platform and network actions.
• Linking more than 200 SMEs in the agri-food sector with research institutions
• Gradually increase exports to European and international markets by 1-2% annually by 2023.
• Gradual increase of cultivated land with local varieties of high added value of 10% within 5 years.
• Improving the entrepreneurial skills of agricultural professionals for more than 180 SMEs and at least 30% of local product producers within 5 years via the electronic platform and network actions.
• Linking more than 200 SMEs in the agri-food sector with research institutions
• Gradually increase exports to European and international markets by 1-2% annually by 2023.
Potential for learning or transfer
The main outputs include:
• Guide and online application of participatory processes
• Standard authentication methodology in relation to product characteristics, production means and geoclimatic environment of the production site
• Database of Authentication Data (Genetic Material, Stable Isotope Ratio, Microbe)
• Registry of Products of Identified Origin and Production Companies
• Interactive platform to promote local products in authentication and marketing
• System of criteria and conditions for granting a mark of authenticated origin
• Digital identity system for the traceability of local authentic products
• Transfer of know-how for certification, standardization and marketing of local authentic products
• Roadmap for SME Guidance in identifying / certifying the authenticity of local products
• Guide of marketing and international promotion of authentic local products
The project provides the opportunity to enhance competitiveness of SMEs in agri-food sector.
• Guide and online application of participatory processes
• Standard authentication methodology in relation to product characteristics, production means and geoclimatic environment of the production site
• Database of Authentication Data (Genetic Material, Stable Isotope Ratio, Microbe)
• Registry of Products of Identified Origin and Production Companies
• Interactive platform to promote local products in authentication and marketing
• System of criteria and conditions for granting a mark of authenticated origin
• Digital identity system for the traceability of local authentic products
• Transfer of know-how for certification, standardization and marketing of local authentic products
• Roadmap for SME Guidance in identifying / certifying the authenticity of local products
• Guide of marketing and international promotion of authentic local products
The project provides the opportunity to enhance competitiveness of SMEs in agri-food sector.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Region of North Aegean
Greece
Voreio Aigaio
Contact
EU funds expert