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Bonus issuance by Administrations and Entities
Published on 29 May 2020
Spain
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The bonus are those with which customers obtain an extra discount for free, specifically, in our case, 20% of the amount of the bonus they buy.
This initiative works through a website (https://deteruelparateruel.com/) where consumers choose a local business and then they buy a voucher with a 20% discount. This extra discount is covered by the Administration.
For example, a customer pays 40€ and gets a 50€ voucher.
Bonus are aimed at all people who want to support the local trade and professional services in their city and this also means a small financial aid to maintain their purchasing power.
The local Government has injected 100.000€ in local economy (enterprises of our territory):
-20.000€ by Local Government
-80.000€ by consumers
>Actors involved:
-Administration (Bonus issuer).
-Chamber of Commerce (manager).
-Trade and business Associations (collaborator and adviser).
-Citizens (economically beneficiary)
-Local business (they are promoted)
This initiative works through a website (https://deteruelparateruel.com/) where consumers choose a local business and then they buy a voucher with a 20% discount. This extra discount is covered by the Administration.
For example, a customer pays 40€ and gets a 50€ voucher.
Bonus are aimed at all people who want to support the local trade and professional services in their city and this also means a small financial aid to maintain their purchasing power.
The local Government has injected 100.000€ in local economy (enterprises of our territory):
-20.000€ by Local Government
-80.000€ by consumers
>Actors involved:
-Administration (Bonus issuer).
-Chamber of Commerce (manager).
-Trade and business Associations (collaborator and adviser).
-Citizens (economically beneficiary)
-Local business (they are promoted)
Resources needed
An injection of funds by Administrations and/or any Entities to start the launch.
-The Local Government in Teruel (Spain) has injected 20.000€.
-A technical advisor & management (Chamber of Commerce, Trade and Business Associations).
-Computer Technical support – Digital platform
-The Local Government in Teruel (Spain) has injected 20.000€.
-A technical advisor & management (Chamber of Commerce, Trade and Business Associations).
-Computer Technical support – Digital platform
Evidence of success
-Buying this bonus customers obtain an extra discount for free, specifically in our case, 20% of the amount of the bonus they buy. For example, a customer pays 40€ and gets a 50€ voucher.
-The final injection of liquidity in local economy is a minimum of 100.000€ (and we are realising that it will be more than double).
-We have already implemented it in five different municipalities of our Province.
-The final injection of liquidity in local economy is a minimum of 100.000€ (and we are realising that it will be more than double).
-We have already implemented it in five different municipalities of our Province.
Potential for learning or transfer
Local business support as a solution to reactivate the local economy after COVID-19 pandemic.
>Key success factors:
-Agreement to work together (Local Government with local Entities)
-Collaboration and involvement of Business Associations
-Digital platform simple and intuitive
>Negative aspects:
-Bureaucratic procedure
-Excution period due to Administration process
-Limited digitalization knowledge of retail sector
>Key success factors:
-Agreement to work together (Local Government with local Entities)
-Collaboration and involvement of Business Associations
-Digital platform simple and intuitive
>Negative aspects:
-Bureaucratic procedure
-Excution period due to Administration process
-Limited digitalization knowledge of retail sector
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Chamber of Commerce, Industry and Services of Teruel
Spain
Aragón
Contact
Commerce and Territorial Development Technician