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Patio blanket and electric pillows
Published on 09 February 2022
Netherlands
Drenthe
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The scheme for catering companies to request blankets was opened when the Netherlands went back into lockdown. That seemed awkward at first. But it turned out to be a good time to support entrepreneurs mentally. And when terraces were allowed to open again, every organization had blankets to use. Since it was spring and therefore cold outside in the Netherlands, the fleece blankets and electrically heated chair cushions could meet a need and made sitting outside more attractive.
The subsidy scheme and the blanket campaign have been worked out in coordination with Koninklijke Horeca Nederland (KHN).
Implementing organization for the regulation was SNN (cooperative organisation from the nothern provinces for implementing subsidy schemes)
Money and policy instrument made available by the province for the realization.
A total amount of 2 x € 200,000 was available for the instrument. Maximum has been reached.
The amount of the subsidy is a maximum of 75% of the eligible costs with a maximum of € 5,000 per applicant. The arrangements were a gesture to entrepreneurs in difficult times. A way to ease the pain.
The subsidy scheme and the blanket campaign have been worked out in coordination with Koninklijke Horeca Nederland (KHN).
Implementing organization for the regulation was SNN (cooperative organisation from the nothern provinces for implementing subsidy schemes)
Money and policy instrument made available by the province for the realization.
A total amount of 2 x € 200,000 was available for the instrument. Maximum has been reached.
The amount of the subsidy is a maximum of 75% of the eligible costs with a maximum of € 5,000 per applicant. The arrangements were a gesture to entrepreneurs in difficult times. A way to ease the pain.
Resources needed
money from the provence for:
Cost of blankets € 70,000 - 14.000 blankets have been distributed.
Cost of subsidy scheme € 400,000
There was also a corona quick counter subsidy instrument from the province during this period to reimburse expenses.
Cost of blankets € 70,000 - 14.000 blankets have been distributed.
Cost of subsidy scheme € 400,000
There was also a corona quick counter subsidy instrument from the province during this period to reimburse expenses.
Evidence of success
The most important thing is the combination of the gesture towards the entrepreneurs in relation to offering a nice alternative to the often used and energy-consuming patio heaters; namely the heat pillows. This is a sustainable alternative to extend the entrepreneurs' season.
The promotion was successful because restaurants achieved more turnover. As guests could sit warm on the patio it was attractive. And this heat was also realized with less energy than when patio heaters were used.
The promotion was successful because restaurants achieved more turnover. As guests could sit warm on the patio it was attractive. And this heat was also realized with less energy than when patio heaters were used.
Potential for learning or transfer
This was a very simple gesture, with a big positive effect. It was literally a warm gesture for entrepreneurs who are having a hard time because of Covid. And it is a more sustainable way to sit on the terrace longer than the usual energy-consuming patio heaters. It is easy to deploy in other places. The blankets also feature the Drenthe logo. This also makes them a means of promoting and recognizing the region.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Province of Drenthe
Netherlands
Drenthe
Contact
manager rural development South West Drenthe