Place branding and Development of Aigialeia Wine Region through The Quality Network Oinoxeneia
About this good practice
The Oinoxeneia initiative stands as a model for regional development in Aigialeia and Kalavryta, in Western Greece, aimed at enhancing regional identity through quality agriculture, dining, hospitality, and tourism, with a focus on the unique vineyard zone and cultural heritage οf the famous wine zone of Aigialeia in Achaia. The project's goal is to create a synergistic blend of local products, wine, gastronomy, culture, and tourism, fostering both agricultural and touristic growth. Key activities include forming a governance structure the 'Oinoxeneia Committee to organize events', hosting discussions, screenings, and exhibitions, and promoting culinary and wine experiences. The initiative also emphasizes professional training in dining and hospitality, community engagement to nurture hospitality culture, collaboration with local stakeholders to revive traditions, and leveraging digital platforms for broader promotion. Targeting local producers, entrepreneurs, and the community, including students, Oinoxeneia aims to not only boost the economy but also instill a culture of quality and hospitality, benefiting residents and tourists alike. This comprehensive approach offers a valuable framework for other regions in Europe, showcasing how integrated efforts in agriculture, tourism, and cultural promotion can enhance regional identity and development.
Resources needed
Funding for Oinoxeneia comes from volunteer contributions and public support, with human resources involving local government, regional bodies, and institutions in a collaborative effort with winemakers and experts to ensure the initiative's success.
Evidence of success
The Oinoxeneia festival highlights Aigialeia's cultural and culinary wealth, spotlighting renowned vineyards and unique flavors like olive oil and citrus. Led by local wineries to promote Aigialeia as a wine tourism spot, its August festivities draw crowds, demonstrating enduring appeal. It revitalizes historic maritime ties across the Corinthian Gulf, merges urban and rural experiences, and fosters wine tourism through educational documentaries and expert talks, enhancing the region's profile.
Potential for learning or transfer
The Oinoxeneia festival serves as a model for regions keen on leveraging their cultural and gastronomic heritage to boost tourism and local development. Its collaborative nature, involving local businesses, authorities, and the community, demonstrates the power of synergies in cultural initiatives. The festival's success in highlighting local delicacies and traditions offers an example for regions with similar assets. Moreover, its focus on sustainable, experience-driven tourism presents a viable path for areas looking to develop tourism responsibly. While transferability may vary based on local uniqueness and resources, Oinoxeneia's approach offers insights for comparable ventures.
Further information
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Good practice owner
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