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Smart Tourism Platform
Published on 06 August 2020
Spain
Aragón
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
Information about tourists feedback regarding their experiences and visits is usually limited in terms of quantity and typology of data.
To analyze the social networks activity of visitors and tourists allows to have a valuable and updated information about tourism experiences. Besides, the platform includes official touristic statistics in order to be analyzed jointly with the social networks information.
Tourism of Aragon and ITAINNOVA have been working together to create the platform, combining both functional knowledge (Tourism industry) and technical experience (software platform).
To analyze the social networks activity of visitors and tourists allows to have a valuable and updated information about tourism experiences. Besides, the platform includes official touristic statistics in order to be analyzed jointly with the social networks information.
Tourism of Aragon and ITAINNOVA have been working together to create the platform, combining both functional knowledge (Tourism industry) and technical experience (software platform).
Resources needed
Public funds. Dedicated team for developing the platform: 5 people
Evidence of success
The platform is acquiring data in a regular basis, and providing information regarding tourist feedback about their experiences. Next steps are related to go deeper on analysis to provide more detailed insights and reports. Also, to obtain information from other data sources.
Potential for learning or transfer
The main learning practice and result useful for a broad set of projects and initiatives is the fruitful collaboration between experts in tourism (Turismo de Aragón) and experts in technology (ITAINNOVA), to develop a useful tool for assisting the decision process in a policy making environment.
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Tourism of Aragón
Spain
Aragón
Contact
Programmes & Projects Manager