Create digital dashboards for *stakeholders to use in smart and evidence-based planning.

The problem addresses the the lack of data collection that is needed to measure and monitor sustainable tourism at national and local levels. County Donegal is experiencing rapid growth in visitor numbers, especially along the Wild Atlantic Way. Without proper management, this growth could negatively impact the environment, economy, and communities. StoryATU uses the European Tourism Indicator System (ETIS), which provides a toolkit with surveys and indicators covering destination management, economic value, environmental and socio-cultural impact. SToryATU collects 40 sustainable tourism indicators (STIs) and presents them in digital dashboards for stakeholders, to aid smart and evidence-based planning. Visitor, resident, and tourism enterprises surveys gather data on tourist expenditure, waste management, and community impacts. This baseline data supports sustainable tourism planning and policy decisions. The main *stakeholders include local authorities, tourism enterprises, local communities, Destination Management Organizations (DMOs), the government, universities, and international bodies like the UN Tourism Organization. These groups benefit from the practice as it aims to maximize tourism's economic benefits while minimizing negative impacts. Visitors also benefit from enhanced and preserved tourism experiences.