The Tuscan Via Francigena

The Tuscan Via Francigena is a new way of taking a holiday through authenticity, discovery and experience of territory. The path is divided into 15 stages and is not only a pilgrimage route that crosses the region, but also a material and immaterial heritage as well as the driving force for the social and economic growth of the territories involved. The idea was promoted by the Tuscany Region. The implementation of the Masterplan and Operational Plan started in 2010 and was completed in 2014, with the installation of tourist signages along 380 km of the route, safety implementation along the path and in existing infrastructures, support programmes for tourist enterprises located along the Via Francigena to improve the quality of the hospitality. The collaboration with Toscana Promozione Turistica started in 2014 for the valorisation and promotion. In particular: survey with privileged players, spreading of news and information on the V.F. as a product, targeted to different people, promotion through newspapers, magazines and events, development of networking projects with stakeholders. The main stakeholders and beneficiaries of the good practice are the operators involved in the organisation, production, promotion and marketing of the V.F.
Tuscany Region, Toscana Promozione Turistica, Fondazione Sistema Toscana and 39 Municipalities along the route, managers of the sites turned into museums, parks abbeys, monasteries, are involved at the institutional level.