The Vitality Living Lab
Published on 03 September 2020
Netherlands
Noord-Brabant
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The core objective of the Vitality Living Lab project is to achieve a global unique ecosystem for innovation & business creation within the domain of sports & vitality. Market opportunities in this area are large, given the rising costs of healthcare (due to aging & an increasingly inactive lifestyle), and opportunities that arise from new demand for health care.
13 Partners from the Cluster Sports & Technology collaborate to strengthen the ecosystem. Through a case based approach (develop public-private collaboration for innovative solutions in practical environments) we realize a vital society with both social & economic impact. We developed a substantially different innovation approach (the BIG picture) in which we developed:
• A data system (vitality information system) to bring together open source public data on vitality
• Tools in the innovation approach for a. idea generation, b. concept testing, c. business model checking, d. concept validation in real life situations and e. business acceleration
• Public-private cooperation around challenges in different neighbourhoods in Eindhoven, Uden, Vught, Helmond
• Innovative solutions (35+) that were tested for validation in living labs
• New businesses (5 start-ups) that respond to the new market opportunities
• A further development of the ecosystem into a new collaboration: the innovation hub for sports & vitality.
This project stimulates new activity and employment and contributes to the economy of the region.
13 Partners from the Cluster Sports & Technology collaborate to strengthen the ecosystem. Through a case based approach (develop public-private collaboration for innovative solutions in practical environments) we realize a vital society with both social & economic impact. We developed a substantially different innovation approach (the BIG picture) in which we developed:
• A data system (vitality information system) to bring together open source public data on vitality
• Tools in the innovation approach for a. idea generation, b. concept testing, c. business model checking, d. concept validation in real life situations and e. business acceleration
• Public-private cooperation around challenges in different neighbourhoods in Eindhoven, Uden, Vught, Helmond
• Innovative solutions (35+) that were tested for validation in living labs
• New businesses (5 start-ups) that respond to the new market opportunities
• A further development of the ecosystem into a new collaboration: the innovation hub for sports & vitality.
This project stimulates new activity and employment and contributes to the economy of the region.
Expert opinion
The Vitality Living Lab is a 4-year project aimed to develop an innovation and business sport ecosystem. 13 public-private partners from Cluster Sport and Technology are collaborating to create innovative socio-economic solutions through case-based approaches in practical environments. The good practice underlines the importance that innovative sport ecosystems must focus on promoting active lifestyles and must be based on strong public-private cooperation. Innovative sport ecosystems can address societal challenges such as health care costs, social cohesion, and healthy and active ageing. The project fostered new start-up activities and employment (+5 start-ups; +35 innovative solutions validated in living-labs; innovation hub for sport and vitality). The good practice illustrates that open data systems can provide insights for ideas and innovative solutions. Regions can be inspired from the good practice by creating pilot projects and using cities as ‘laboratories’ and activate private-public challenges in neighbourhoods.
Works at
Interreg Europe Policy Learning Platform
Resources needed
A total of 13 partners are working in a consortium, in a mix of field labs, knowledge institutes and companies, achieving one unified infrastructure.
The budget of this project amount to M€ 4.8, of which 50% financed by the partners themselves and 50% from ERDF / Province of Noord-Brabant.
The budget of this project amount to M€ 4.8, of which 50% financed by the partners themselves and 50% from ERDF / Province of Noord-Brabant.
Evidence of success
In quantitative terms, the following main results are achieved:
1. Enhanced ecosystem based on innovation and business creation for sport & vitality: 1
2. Strengthened number of Field labs / experimental gardens: direct 3, indirect 3.
3. Number of SMEs assisted: 35.
4. Contribution with cases / pilots of gross regional product (on average on an annual basis): 2,5 million euro.
5. Setting up an integral FAIR data infrastructure: 1
6. 10 FTEs annual employment
1. Enhanced ecosystem based on innovation and business creation for sport & vitality: 1
2. Strengthened number of Field labs / experimental gardens: direct 3, indirect 3.
3. Number of SMEs assisted: 35.
4. Contribution with cases / pilots of gross regional product (on average on an annual basis): 2,5 million euro.
5. Setting up an integral FAIR data infrastructure: 1
6. 10 FTEs annual employment
Potential for learning or transfer
The project is carried out with an open innovation principle. Not only in the use of data, but also in the use of technology, knowledge, and the innovation/business creation process itself.
Innovation is also necessary in Public Private Partnerships. In the domain of sport and vitality there are important public questions such as control of health care costs, promotion of active lifestyles, strengthening of social cohesion, activating the aging target group, etc. that can be resolved through a more public-private cooperation. A suitable way to achieve this is by realizing pilot projects involving a city that serves as a 'laboratory'.
In addition to innovations of the process & collaboration, the project also leads to product innovations. The developed innovation process makes the ecosystem function better, resulting in more ideas from companies that also successfully enter the market.
Innovation is also necessary in Public Private Partnerships. In the domain of sport and vitality there are important public questions such as control of health care costs, promotion of active lifestyles, strengthening of social cohesion, activating the aging target group, etc. that can be resolved through a more public-private cooperation. A suitable way to achieve this is by realizing pilot projects involving a city that serves as a 'laboratory'.
In addition to innovations of the process & collaboration, the project also leads to product innovations. The developed innovation process makes the ecosystem function better, resulting in more ideas from companies that also successfully enter the market.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Sports and Technology
Netherlands
Noord-Brabant
Contact
senior project manager