Tickli (ticket reservation service)
About this good practice
Visit Zuid-Limburg is a Destination Management Organisation in the most southern part of the Netherlands. We also feel responsible for the further development of sustainable and digital tourism in South Limburg, which is reflected in the policies and products we draw up together with our partners. One of these products is the Tickli ticket service. Developed for event organisers and tourism-related entrepreneurs, who do not have the budget to invest in an online booking system themselves. The goal was to reduce the administrative burden on these entrepreneurs while boosting regional tourism development. Furthermore, the tool provides user data such as age, gender, origin and more. Tickli has its own website (tickli.nl) where tickets can be bought, but its strongest point is that the system can be embedded on the provider's website, allowing guests to order tickets directly from the provider's website. Costs for the entrepreneur are only the predetermined fee remittance per ticket sold. Also, use of the system directly provides extra valuable online promotion through Visit Zuid-Limburg.
The main stakeholders and beneficiaries include local tourism operators, regional municipalities, and tourists visiting the area. The collaboration between the public sector (Visit Zuid-Limburg) and private sector entrepreneurs ensures that the region as a whole benefits from increased tourism, economic growth, and better service delivery .
Resources needed
• Creating Tickli (white label product): € 33.500 and a commission from each ticket sold from the start.
• Development costs averaged € 6.400 per year.
• Implementation via a team of 5 people (incl. external parties). After realisation, there is 1 direct person for support and 1 for sales.
Evidence of success
• In 2017 20 activities where sold now it’s around 100
• In 2017, 79,776 tickets were sold in 2023 430,225
• In 2017, sales were €611,856.21 in 2023 €4,621,097.00
• Besides activities and events, more and more tickets are being sold from entrance attractions and museums. This grew mainly because of the covid-19 crisis.
• Financial administration is done through Tickli, which saves the entrepreneur time.
• Free support for organisations, entrepreneurs and users.
Potential for learning or transfer
• Potential guests can buy an entrance ticket, package or product in advance directly from a DMO's website.
• As a DMO, you can use this tool to help many entrepreneurs and small event organisers to create sales.
• By using the tool, users also come into contact with other interesting things within the region.
• It provides additional data for both the DMO and the entrepreneur using it.
• it saves time and money for entrepreneurs.
• The tool professionalises the provider, they can now offer tickets online.
Challenges
- Several operators do not post the embed link, even though this is the best place to sell tickets.
- There are many providers who offer a similar tool. However, they do not offer the service and promotion that a DMO does.
- Due to success we are increasingly approached which means we have to invest more.
- Sometimes customisation is needed, but the system does not always allow this unless we implement it throughout the system.
Further information
Images
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
