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Valuable Pécs
Published on 14 February 2020
Hungary
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The project covered many parts of the city's heritage tourism, in this practice, we would like to emphasize the attractions which belong to Zsolnay Örökségkezelő Nonprofit Kft. like Cella Septichora, Medieval University, Early Christian Mausoleum. A new, modern and structured exhibition concept came true with the help of a private company, which also contains several innovative elements such as interactive map, interactive map application, web browser map application, (animated) image movie, 3D spherical panorama interactive application, digital wall-painting. In this project, interactive and Augmented Reality (AR) technologies were the main focus. At all touristic attractions, the invented technologies can transfer a vast amount of useful information in an effective way which increases tourist satisfaction. They help understand the exhibitions and make them more enjoyable and attractive.
Resources needed
The whole project worth a gross value of 407,590,950 HUF of which 394,357,693 HUF is a subsidy from the National Development Agency, as part of the New Széchenyi Plan. The cost of the mentioned good practices was a part of the whole.
Evidence of success
All of these tourist attractions are the main elements of the city's tourism. They are in the historic centre of the city consequently the proper preservation of these values is crucial. They have been working as intended from the point of financial and tourist satisfaction also, therefore, this can be seen as the evidence of success.
Potential for learning or transfer
The potential in this good practice is the complex and affordable way of improving a tourist attraction. These days culture and heritage related attractions need to adapt to modern tourist need to achieve long-term sustainability. These attractions are a good example of a modern attraction developing way, which can inspire other organisations to invest in technologies like AR/VR.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Zsolnay Örökségkezelő Nonprofit Kft.
Hungary
Dél-Dunántúl
Contact