Winter Cycling Campaign

The problem addressed was that too many people prefer to travel to and from work by car. Inspiration came from other parts of the country were municipalities had tried similar campaigns with great success. Gävle is a cycling city, but many people stop cycling during the winter since Gävle usually gets alot of snow during winter. But with well-functioning winter maintenance cycling is still a possibility and people that try to cycle during winter experience it to be easier and more fun than they expected. That's why it is important to get people to try it out.

Short description of GP (implementation process):
1. Advertisement – call-out that the campaign is seeking for people willing to try winter cycling
2. Contract signing – promising to cycle at least 3 days per week, you will get winter tires, gloves, saddle warmers, rective vests etc. to motivate winter cycling. Performed as a kick-off.
3. Cycling during 3 months, recording the cycling activities via an app. During the period the participants are able to inform us about shortcomings in the physical environment, for example bike lanes with lacking snow clearance or problematic obstacles in the roads.
4. Evaluation
5. Congratulations of a well performed cycling period. This campaign is open both to the public as well as to speci