World food heritage Bavaria

Bavaria has about one third of the protected German Specialities with high economic importance. Bavaria has a rich culinary heritage, awareness of traditional products, handcraft tradition and is known for its specialties. With this Brand the Bavarian State Ministry of Food, Agriculture and Forestry promotes Bavarian agricultural products and foodstuffs, wines and spirits, which are protected by the European Union as a designation of origin (PDO) or protected geographical indication (PGI).
Due to the importance of the topic, there appear synergies with important initiatives such as the Farm to Fork Strategy or the Intellectual Property Action Plan (to modernize the intellectual property system, promote intelligent usage, etc.).
The aim is to communicate the message that Bavarian specialities are part of the European culture of culinary delights that deserves to be protected. The world food heritage brand publishes brochures, creates advertising texts, updates its homepage, works closely with protection associations, bundles images, information and data, recipes and product information. Target groups are consumers, trade market and gastronomy. By cooperating with different trade networks, they aim to create new sales channels.
At meetings of the entire network, current topics are discussed and decided upon, for example how a new information campaign for protected products could look like, what costs this might cause and what potential of such an action would have.