Aerial Photography in Tourism
Published on 15 October 2020
Croatia
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
- Ground level photography does not give a general perspective that drones can give.
- How to shoot a camp site or villa in its surrounding environment? How to show national parks and monuments which engage with their surroundings?
- With the use of easy to manoeuvre drones, the capture of perspectives never seen before are possible. The photography and film not only give a general perspective of a location, it also engages visually with the audience and therefore serves its purpose of promoting tourism in the country.
- How to shoot a camp site or villa in its surrounding environment? How to show national parks and monuments which engage with their surroundings?
- With the use of easy to manoeuvre drones, the capture of perspectives never seen before are possible. The photography and film not only give a general perspective of a location, it also engages visually with the audience and therefore serves its purpose of promoting tourism in the country.
Resources needed
Paul Prescott runs a streamlined production company (micro Ltd company called we're those j.d.o.o. ). On a photo/film shoot about 2 people are necessary.
Evidence of success
A crowdfunding campaign film was made for the launch of the travel guidebook, which raised 30.000 euro. Without the use of drones (70% of all footage) the impact would not have been so great. The stunning shots over Sibenik and the surrounding fortresses gave a dimension ground shots could not give. https://vimeo.com/396709784
Camp Kargita: Showcasing the camp and all the associated and surrounding activities, the film was able to secure full bookings during the 2020 Corona tourist season.
Camp Kargita: Showcasing the camp and all the associated and surrounding activities, the film was able to secure full bookings during the 2020 Corona tourist season.
Potential for learning or transfer
Through better understanding of the potential of aerial photography and film in the tourist industry, local and national tourist offices, business owners could improve their offering and branding, bringing quality tourism to their locations.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
we're those j.d.o.o. - photography and film production company
Croatia
Contact
Senior advisor