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Bio Marché
Published on 07 August 2018
Switzerland
Espace Mittelland
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About this good practice
Bio Marché takes place every June in the medieval city of Zofingen in the Canton of Aargau (Switzerland). It was first carried out in August 2000 in the course of the IFOAM Organic World Congress taking place in Switzerland. Today it is not just a huge market but at the same time a product exhibition of products at national level, which includes concerts and various events. The fair is attended by about 40’000 visitors every year.
Around 200 exhibitors are presenting and selling their products at the fair, out of which about 80% are food products, but also cosmetics, textiles and furniture (special exhibition). All exhibitors and products are checked by independent external specialist agencies to ensure they meet approval conditions to participate in the fair.
Thus, Bio Marché represents a traditional market atmosphere in a medieval town, blended with the latest market trends from the organic sector. Admission to the fair is free, so neither private nor trade visitors have to register or show any accreditation. All are welcome to this celebration of new trends in the organic sector set against the ancient backdrop of charming Zofingen.
Around 200 exhibitors are presenting and selling their products at the fair, out of which about 80% are food products, but also cosmetics, textiles and furniture (special exhibition). All exhibitors and products are checked by independent external specialist agencies to ensure they meet approval conditions to participate in the fair.
Thus, Bio Marché represents a traditional market atmosphere in a medieval town, blended with the latest market trends from the organic sector. Admission to the fair is free, so neither private nor trade visitors have to register or show any accreditation. All are welcome to this celebration of new trends in the organic sector set against the ancient backdrop of charming Zofingen.
Resources needed
Bio Marché is supported by one of Switerland's leading retailers as main sponsor, but also by several other sponsors and partners, such as Bio Suisse, Switzerland's organic farmer's association, and Beobachter, a well-known high-circulation consumer magazine.
Evidence of success
Bio Marché takes place every June in the medieval city of Zofingen in the Canton of Aargau (Switzerland). It was first carried out in August 2000 in the course of the IFOAM Organic World Congress taking place in Switzerland. Today it is not just a huge market but at the same time a product exhibition of products at national level, which includes concerts and various events. The fair is attended by about 40’000 visitors every year.
Potential for learning or transfer
Most of the exhibitors do not miss the opportunity to personally stand behind the market stall, which is a great opportunity not only for the exhibitor to get direct feedback for their products, but also for consumers to get first-hand information.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Bio Marché
Switzerland
Espace Mittelland
Contact