“Costa dei Trabocchi” territorial brand

Public policies developed in the framework of the European Fishery Fund, of the European and Maritime Fishery Fund and of regional laws have contributed to the valorization of the s.c. “Trabocchi”. Furthermore, public-private initiatives (i.e. LAGs, FLAGs, Parks, Destination Management Companies, Product Management Companies and the coastal contract for the protection and enhancement of marine resources) have enhanced the brand “Costa dei Trabocchi” which now identifies a territory making it more attractive for potential visitors and tourists,. Local people feel also identified and satisfied with their life quality and local economic operators feel engaged themselves in the promotion of this territorial identity. The “Costa dei Trabocchi” brand has not been anyway registered.
“Costa dei Trabocchi” became then the brand that identifies the Trabocchi Coast, which corresponds to the coastal stretch Adriatic of province of Chieti (Abruzzo), a 70-kilometer coast from Ortona to San Salvo, with coves and reefs below the hills that end at the Adriatic Sea marked by the spread of Trabocco, fishing construction on piles. It is a stretch of coast famous throughout Italy for its natural beauty and for its diversity: each of the towns of the Coast maintains its own characteristics and traditions.