Cycling May – a campaign to promote active travel to school

The children, their parents and the school staff are asked to make their journey to school in an active way (by bike, on scooter, skateboard or rollers) throughout all the month of May. Parents and children receive the information about active travels, motivation and encouragement. All active participants are rewarded at the end of the campaign. The campaign rules are were simple: the school-children and the school staff are encouraged to choose two wheels for their daily commute from Monday to Friday throughout the month May. Each trip is rewarded with two stickers, one for the individual cycling passport and the other to the class poster. The children collect the points in order to get an attractive individual incentive as well as the classes play for the title of the best cycling class, and the schools for the best cycling school title. The schools receive all the printed materials and instructions, as well as the incentives at the end of the campaign. Thanks to the educative part included in the printed materials the children are familiarised with cycling infrastructure and code for cyclist principles. The campaign influence children’s and their parents' perception of bicycle as a valuable mean of daily local transport. The innovative approach lies in the combination of the fun factor, every day stimulation and motivation and the rivalry elements.