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eBusiness-Lotse
Published on 26 June 2018
Germany
Sachsen-Anhalt
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The eBusiness-Lotse Magdeburg was part of the promotion initiative electronic competence network for companies and was funded by the German Federal Ministry of Economic and Energy. The eBusiness-Lotse focussed on:
- IT security
- data protection
- Online marketing
- business process optimization
- knowledge management
- process management and ERP
The eBusiness-Lotse offered internal workshops for e.g. IT security, consultations for specific problem solvings and regular meetings. Within a network the eBusiness-Lotse cooperated with other eBusiness-Lotsen in other regions such as east Brandenburg and Central Germany.
The project ended after three successful years in September 2015. However, the eBusiness-Lotse is still available for SMEs questions.
- IT security
- data protection
- Online marketing
- business process optimization
- knowledge management
- process management and ERP
The eBusiness-Lotse offered internal workshops for e.g. IT security, consultations for specific problem solvings and regular meetings. Within a network the eBusiness-Lotse cooperated with other eBusiness-Lotsen in other regions such as east Brandenburg and Central Germany.
The project ended after three successful years in September 2015. However, the eBusiness-Lotse is still available for SMEs questions.
Expert opinion
Digitalization continues to be a crucial aspect of SME competitiveness with many companies, especially in the more traditional sectors, facing the risk of falling behind the “innovators”. Even more, many companies might be too small to be able to afford their own ICT specialists. As such, solutions like the eBusiness-Lotse program that support digital skills and processes have the potential to make a considerable contribution to the continued competitiveness of SMEs. Workshops and consultations targeting various digitalization topics were offered with more than 300 individual business meetings organized. Even though the good practice comes from several years ago, similar programs with updated contents could also be extremely attractive today.
Works at
Interreg Europe Policy Learning Platform
Resources needed
Funding:
- max. funding: 600,000 Euro in 3 years
- Funding rate: 100%
- Eligible costs
–Staff cost
–Rent (Venues for events, booth rental at fairs)
–External Expertise (i.e. website, print of materials)
–Equipment and material (phone, literature, postage, catering, etc.)
–Travel and a
- max. funding: 600,000 Euro in 3 years
- Funding rate: 100%
- Eligible costs
–Staff cost
–Rent (Venues for events, booth rental at fairs)
–External Expertise (i.e. website, print of materials)
–Equipment and material (phone, literature, postage, catering, etc.)
–Travel and a
Evidence of success
- Individual business consultations: 316
- Events organized: 88 with 2,074 participants
- Events participated in: 37 with 1,152 participants
- Participation in fairs: 20 with approx. 2,330 visitors
- Supported around 70,000 companies
- Events organized: 88 with 2,074 participants
- Events participated in: 37 with 1,152 participants
- Participation in fairs: 20 with approx. 2,330 visitors
- Supported around 70,000 companies
Potential for learning or transfer
It is transferrable. The eBusiness-Lotse supported round about 70.000 companies in the district of chamber (of industry) and commerce Magdeburg in the North of Saxony-Anhalt. Approximately 80 % of these companies have less than 50 employees, more than 40 % of them have less than 20 employees. Due to the low number of employees many SMEs don't have their own IT department. In this case, the eBusiness-Lotse supported these SMEs with using ICT.
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
tti Technology Transfer and Innovation Promotion Magdeburg GmbH
Germany
Sachsen-Anhalt