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FOOD & HEALTH: InnoFood – Inconsumer – Inclusilver projects
Published on 27 September 2018
Spain
Galicia
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
It contributes to differentiation and a higher added value of food products developing new tailored products.
Launched by CLUSAGA, addresses a significant social and economic implication at the European level: ageing of population and their personalised nutritional needs, expectations and consumption patterns in terms of food products, matching TITTAN Thematic Area 2.
An increased awareness of the relation between nutrition and health, combined with an increased purchasing power, changes in lifestyles derived of work habits, and advances in food technology and nutrition research have fostered the demand of healthy food products by 50+ years old, and require advancements in terms of Functional Food and Nutrigenomics; e-health; Determinants of diet and physical activity; Diet and food production; Information and Social networking; Logistic, design and packaging Solutions; Policy and Health Care Systems.
Food SMEs need support to seize the opportunities to innovate to respond to such consumption demands, namely access to other sectors (ICT, health, etc.), to knowledge, training, and funding.
It addressed another problem: many associated companies were asking for consumer studies. Consumers have become more demanding when deciding about products. They want products adapted to their needs and tastes. These studies provide companies with valuable information of their target consumers, adapting the offer of their products and being more competitive in the global market.
Launched by CLUSAGA, addresses a significant social and economic implication at the European level: ageing of population and their personalised nutritional needs, expectations and consumption patterns in terms of food products, matching TITTAN Thematic Area 2.
An increased awareness of the relation between nutrition and health, combined with an increased purchasing power, changes in lifestyles derived of work habits, and advances in food technology and nutrition research have fostered the demand of healthy food products by 50+ years old, and require advancements in terms of Functional Food and Nutrigenomics; e-health; Determinants of diet and physical activity; Diet and food production; Information and Social networking; Logistic, design and packaging Solutions; Policy and Health Care Systems.
Food SMEs need support to seize the opportunities to innovate to respond to such consumption demands, namely access to other sectors (ICT, health, etc.), to knowledge, training, and funding.
It addressed another problem: many associated companies were asking for consumer studies. Consumers have become more demanding when deciding about products. They want products adapted to their needs and tastes. These studies provide companies with valuable information of their target consumers, adapting the offer of their products and being more competitive in the global market.
Resources needed
INCLusilver HR:
• Coordinator
• Project manager
• Innovation officer
• Communication manager
• Research/training
INCONSUMER HR:
• Coordinator
• Support Technician
• Research/training
Funds:
350.000€ to develop consumer, trend and market studies, networking and study tritps.
• Coordinator
• Project manager
• Innovation officer
• Communication manager
• Research/training
INCONSUMER HR:
• Coordinator
• Support Technician
• Research/training
Funds:
350.000€ to develop consumer, trend and market studies, networking and study tritps.
Evidence of success
Initial results supporting the value chain of personalised nutrition in silver economy:
• Low Glycaemic index bakery products
• Augmented reality shopper assistant
• Development seawed & innovative milk products or lactic acid fermented dietary supplement for LDL cholesterol problems
• Healthy Heart Programme
• New Probiotic strains
Actions companies take after consumer reports:
• Packaging testing → category redesign
• Product tasting → new development/repack
• Low Glycaemic index bakery products
• Augmented reality shopper assistant
• Development seawed & innovative milk products or lactic acid fermented dietary supplement for LDL cholesterol problems
• Healthy Heart Programme
• New Probiotic strains
Actions companies take after consumer reports:
• Packaging testing → category redesign
• Product tasting → new development/repack
Potential for learning or transfer
The rapid demographic ageing in Europe and healthcare sustainability are major societal challenges. Personalised nutrition products and services in the silver economy and related chronic diseases are an opportunity for economic growth and job creation (policy maker priorities).
The development of a strategy for personalised nutrition in the silver economy, allow to identify and test challenges, methodologies, etc. for cross-border and crosssectoral innovation lead by SMEs, that can feed into the agenda of policy-making and developing instruments and ideas in line with the RIS3 and EU policies.
Consumer studies to every kind of company and sector, are fundamental to stablish the objectives and strategy in the marketing process (according to the needs of the company). Big companies implement the consumers in every step of their R&D and marketing process. Therefore, this projects are fundamental to equilibrate the opportunities for SMEs companies to access to this valuable information.
The development of a strategy for personalised nutrition in the silver economy, allow to identify and test challenges, methodologies, etc. for cross-border and crosssectoral innovation lead by SMEs, that can feed into the agenda of policy-making and developing instruments and ideas in line with the RIS3 and EU policies.
Consumer studies to every kind of company and sector, are fundamental to stablish the objectives and strategy in the marketing process (according to the needs of the company). Big companies implement the consumers in every step of their R&D and marketing process. Therefore, this projects are fundamental to equilibrate the opportunities for SMEs companies to access to this valuable information.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
CLUSAGA (Galician Food Cluster)
Spain
Galicia
Contact
Coordinator of European Projects