Image
INATEL 55+ Senior Programme
Published on 23 October 2020
Portugal
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
Since the early XX century, in Europe, a need for structures that would provide affordable holydays facilities or the working class was generalized. With time the same need was felt for retired people.
INATEL, a Portuguese organization that works in all areas of leisure, namely Culture, Sports and Tourism, founded in the 13th June 1935, within the frame of the Portuguese Nationalist regime, with the name National Foundation for the Joy at Work (FNAT), appeared to answer the first need, but soon was trying to address the second. It has now 16 hotels, 2 campsites, 23 units throughout the country. It holds a Theatre in the center of Lisbon and several sports parks all over the country. The main objective of the Foundation is to work for active and retired workers, guaranteeing that they can enjoy in their free time, quality activities at affordable or free prices, supporting poor retired people, if possible with their families Recently (2018) they launched 55+ project.
INATEL 55+ programme is designed to create an access for the SILVER Segment to hotels belonging to the INATEL Network and 50 other associated hotels, particularly the ones situated in the country interior. It was designed to also help the interior economy devasted by the enormous forest fires in 2018.
Senior citizens, only have to become INATEL associate members and apply for the programme. Main stakeholders are the INATEL Foundation, the Portuguese State and ESF.
INATEL, a Portuguese organization that works in all areas of leisure, namely Culture, Sports and Tourism, founded in the 13th June 1935, within the frame of the Portuguese Nationalist regime, with the name National Foundation for the Joy at Work (FNAT), appeared to answer the first need, but soon was trying to address the second. It has now 16 hotels, 2 campsites, 23 units throughout the country. It holds a Theatre in the center of Lisbon and several sports parks all over the country. The main objective of the Foundation is to work for active and retired workers, guaranteeing that they can enjoy in their free time, quality activities at affordable or free prices, supporting poor retired people, if possible with their families Recently (2018) they launched 55+ project.
INATEL 55+ programme is designed to create an access for the SILVER Segment to hotels belonging to the INATEL Network and 50 other associated hotels, particularly the ones situated in the country interior. It was designed to also help the interior economy devasted by the enormous forest fires in 2018.
Senior citizens, only have to become INATEL associate members and apply for the programme. Main stakeholders are the INATEL Foundation, the Portuguese State and ESF.
Resources needed
Since it is transversal to the whole complex of hostelry in the whole country the cost is the global budget of 9 m € ,and 2000 employees, between public and private hostelry, and travel resources.
Evidence of success
In 2019, the 55+ Project allowed 21 000 SILVER Tourists, with limited resources, to have access to vacations in hotel units. Situated in the country’s hinterland.,
Potential for learning or transfer
Both the private involvement and the strategic option for a focus in the country’s interior are something that can be transferred. Networking is essential for success, since not always demand and offer are even, and in the same region, networking can optimize the use of resources.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
INATEL
Portugal
Área Metropolitana de Lisboa
Contact
Senior Expert