Image

Internationalisation of SMEs trhough organization of trainings
Published on 02 March 2018

Bulgaria
Yugozapaden
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The export orientation of the SMEs is achieved through the participation of Bulgarian SMEs in trainings in export, information meetings focused on internationalisation and creation of sector-oriented export strategies.
The good practice is realized by implementation of the activities under the project BG161 PO003-4.2.01-0001 „Promotion of the internationalisation of Bulgarian enterprises”, funded by the ERDF and National budget. Increasing of knowledge is made through:
1) basic trainings for defining export readiness of SMEs; development of business plan and foreign market analysis; planning for target market servicing; requirements in terms of business and activities; external and internal risks for the company; export action plan; export marketing – documentation.
2) info seminars dedicated to commercial agreements and information resources of the EU; good practices in exporting to third and EU countries from Bulgarian producers and traders; export insurance and export financing opportunities.
3) trainings specialized for different export oriented sectors as food and beverage, chemical and pharmaceutical products, textile, clothing, furniture, manufacture of machines, equipment, vehicle, etc.
BSMEPA is delivering its services in partnership with branch associations, chambers of commerce and industry as well as other local NGOs.
BSMEPA maintains close relations with more than 50 foreign business and trade development organizations.
The good practice is realized by implementation of the activities under the project BG161 PO003-4.2.01-0001 „Promotion of the internationalisation of Bulgarian enterprises”, funded by the ERDF and National budget. Increasing of knowledge is made through:
1) basic trainings for defining export readiness of SMEs; development of business plan and foreign market analysis; planning for target market servicing; requirements in terms of business and activities; external and internal risks for the company; export action plan; export marketing – documentation.
2) info seminars dedicated to commercial agreements and information resources of the EU; good practices in exporting to third and EU countries from Bulgarian producers and traders; export insurance and export financing opportunities.
3) trainings specialized for different export oriented sectors as food and beverage, chemical and pharmaceutical products, textile, clothing, furniture, manufacture of machines, equipment, vehicle, etc.
BSMEPA is delivering its services in partnership with branch associations, chambers of commerce and industry as well as other local NGOs.
BSMEPA maintains close relations with more than 50 foreign business and trade development organizations.
Expert opinion
The aim of the program is to boost the knowledge and capacity of Bulgarian companies to export to foreign markets and this is done through organizing basic trainings that focus on export readiness, information seminars that focus on various export opportunities and specialized trainings that focus on the specifics of various sectors. The Bulgarian SME Promotion Agency delivers these trainings through cooperation with branch associations, chambers of commerce and industry as well as other local NGOs, which reflects an effort of pooling together regional and national resources smartly for the benefit of the targeted SMEs. The evidence of success of this good practice demonstrate that trainings and information seminars continue to be a good way to support SMEs in their internationalization efforts – a total of ca. 3,500 enterprises have benefitted from the program. Besides having the partner network and the necessary finances, there are no specific preconditions to implementing a similar program elsewhere.
Works at
Interreg Europe Policy Learning Platform
Resources needed
The total cost of the practice is 1 571 979 EUR and is part of the budget of the project BG161PO003 – 4.2.01-0001, “Promotion of the internationalisation of the Bulgarian SMEs".
Evidence of success
The quantitative indicators which measure the success of the good practice are:
-Introductory and info seminars held – 90;
-Specialized sectoral trainings held – 36;
-Number of enterprises participated in trainings, seminars, information meetings and/or consultations – 3500.
-Introductory and info seminars held – 90;
-Specialized sectoral trainings held – 36;
-Number of enterprises participated in trainings, seminars, information meetings and/or consultations – 3500.
Potential for learning or transfer
Validation of the success of the GP is provided additional funds from the state budget for to guarantee implementation of the activities for the period after the closure of the Project (April 2015) untill next similar project has started. Potentially for transfer are the approach of support as free of charge trainings for SMEs for raising the capacity, promoting and developing the export activity of the companies.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Bulgarian Small and Medium Enterprises Promotion Agency

Bulgaria
Yugozapaden
Contact
Project coordinator