Legends of Āraiši - storytelling and community based creative tourism

Storytelling is a a big part of traditional culture in Latvia. Āraiši is a small scenic place with concentration of many ancient legend. The most important tourism site is The Archaeological Park with reconstructed Lake settlement from 9-10th century which was discovered partially due local legends about sunk castle.
The Legends of Āraiši is based on public private collaboration and gives chance to involve local businesses – as storytellers/guides, craftsmen, musicians, caterers, food and souvenir makers and accommodation providers. Unique tourism logo was created depicting the main legend characters and places. Inspiration is taken from ancient crosses of arms. Orienteering game with quizzes was created for tourists to discover local legends, visit the sites, entrepreneurs and the events. While playing tourists could earn points for each visit and at the end receive some award. It was motivational for local SMs participate as partners.
Local Crafts House in cooperation with film producers made animation film showing the legends. All music and storytelling was performed and requisites made at the workshops by local children. The film is used into tourism programs. Storytelling master classes and annual storytelling event take place during European Museum Night. The legends told from generations to generations are now used in tourism through game, music, performance, excursions and provide marketing and development platform for local businesses.