Silver Economy: creation of cross-border cooperation

The citizens above fifty years old are often overlooked, even though their share of the overall population keeps growing. This is the problem that the studied practice is trying to address. The older generation represents a big opportunity as a customer base and also as a potential working force.
The practice tries to seize the opportunity in the region located close to the border between Slovakia and Hungary. The practice can be divided into two parts. The first part focuses on attracting businesses and organizations that produce products or services to people above the age of 50 and operate in border counties. Benefits such as new market and free marketing tool, B2C surface, where they can exhibit products, labour market tools, the possibility to be an exhibitor on an organized professional fair free of charge, printing a paper-based product catalogue and other were provided for the companies involved in the project. The exhibit put together the local companies from both countries who created the substance and local older population who were the visitors. The second part is aimed at educating people above the age of 50. The courses tried to enrich the lives of citizens by teaching them languages, technology skills, or other skills important for job hunting. The practice chose more standard and conventional communication tools. Some of the promotion tools include an exhibit and articles in local media, etc.