Image
Support to sport events with international tourism impact by the Valencia Regional Government
Published on 28 July 2020
Spain
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
In the recent past, sports tourism was growing in the region thanks to private initiatives. However, as most sports events were organized by clubs, associations,.. they lacked the potential to attract international visitors. There were no cross-sectoral public policies financing this kind of activities in the Region of Valencia.
Since 2016 , the call helps to boost and develop sports events of international impact to generate tourists flows to our region.
Also, international sports events had a relevant traction effect and more events appeared in the region and sports tourism started to be considered as a key element in the regional strategy. International sports people visit regularly the region and some municipalities are making significant investments in this sector. See a video in the link below.
The goal of the calls is encouraging the development of high quality/ attractive sports and cultural activities with international impact in the Region, and assist the generation of tourism flows to our destination, also contributing to the creation of unique tourism (products and the positioning of our destination in the international markets.
The annual call is launched by Turisme CV. A panel of experts evaluate applications..
Potential beneficiaries are:
• Tourism companies. Hotels, restaurants, active tourism companies, travel agencies
• Sports associations, federations and sports events companies
• Associations and companies marketing and promoting Tourism products
Since 2016 , the call helps to boost and develop sports events of international impact to generate tourists flows to our region.
Also, international sports events had a relevant traction effect and more events appeared in the region and sports tourism started to be considered as a key element in the regional strategy. International sports people visit regularly the region and some municipalities are making significant investments in this sector. See a video in the link below.
The goal of the calls is encouraging the development of high quality/ attractive sports and cultural activities with international impact in the Region, and assist the generation of tourism flows to our destination, also contributing to the creation of unique tourism (products and the positioning of our destination in the international markets.
The annual call is launched by Turisme CV. A panel of experts evaluate applications..
Potential beneficiaries are:
• Tourism companies. Hotels, restaurants, active tourism companies, travel agencies
• Sports associations, federations and sports events companies
• Associations and companies marketing and promoting Tourism products
Resources needed
The budget in 2016 was 294,000 euros and in 2019 was 650,000 euros
Evidence of success
The number of events/projects supported by the call has significantly increased during the years (5 in 2016, 6 in 2017, 14 in 2018, 11 in 2019) supporting some events that today are internationally renowned and contribute to the socioeconomic development of the region. Ultratrail in Penyagolosa (Castellon) is a good example:. It evolved from a popular amateur event to, today, an internationally renowned competition attracting people from many countries.
Potential for learning or transfer
Sports events and sports tourism is growing in Valencia becoming a relevant socioeconomic pillar. In the process, different lessons have been learnt that could be shared with many other regions.
Valencia can offer experience about combining public and private goals and funding for developing high impact international sports events. Also, the scheme of popular events related to international sports events as a way of promoting sports can be interesting for other regions.
Also, challenges like sustainability of nature sports events invite to establish transregional exchange processes. Valencia has experience in these kind of events and ways of regulating the access to practice sports in nature. That could be shared with other regions facing similar challenges
Valencia can offer experience about combining public and private goals and funding for developing high impact international sports events. Also, the scheme of popular events related to international sports events as a way of promoting sports can be interesting for other regions.
Also, challenges like sustainability of nature sports events invite to establish transregional exchange processes. Valencia has experience in these kind of events and ways of regulating the access to practice sports in nature. That could be shared with other regions facing similar challenges
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Regional Government of Valencia
Spain
Comunitat Valenciana
Contact
Head of sports innovation