Sustainable event seal as a part of “Malaga, how I love you!”:

The idea to develop the seal arised in the Environmental and Sustainability department of Malaga Municipality due to growing concern about the high impact of big events in the city, and as an opportunity to raise environmental awareness among event’s organizer and participants.
Specialised professionals of sustainability department of municipality of Malaga collect information during planning phase of an event, analyse activities and give event’s organiser specific recommendations to reduce waste generation and make event more sustainable. Advisory offered is personalised and a free municipal servicer foro event planners. In addition, events organiser, who are committed to this initiative, receive some resource (waste containers, cleaning services, educational program..) free of charge to promote their participation and sustainability
Therefore, "Sustainable Event" allows to certify events that take on their environmental commitment as they carry out their activity.
This seal provides a clear added value to the events and empathizes with the growing public awareness regarding environmental matters and contribute to a most sustainable city.
The main difficulty was (and it is still a challenge) to engage events’ organizers during the event planning stage, prior to the request. Moreover, it is challenging to adapt indicators and measures to the different event in order to control and monitor improvement in successive editions.