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Talleres abiertos, the mobile app to discover every corner of Spain through its crafts
Published on 15 February 2021
Spain
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The Open Workshops mobile application allows locating in real time, workshops and points of interest related to handicraft throughout the Spanish territory. This free tool offers the traveller the opportunity to get closer to the culture of each region, opening the door to cutting-edge crafts and exclusivity.
These are artisan workshops where the public can come to learn their secrets, see the production processes, and even purchase products. For this, the APP shows your contact information, social networks, images, etc. Among the artisanal points of interest are museums, artisan centres, artisanal interest areas, craft fairs, etc.
The APP also includes augmented reality functionality, in such a way that any user can lift their mobile and look around them through the screen to find out and see where these spaces are located. Images are available in each location tag that can be shared by email and the route can be traced at any time from the place where the application is consulted to each of the points of interest. In addition, with its new data management system it is possible to access the basic information of the application in places where the internet connection or coverage may be more inaccessible.
The APP developed by OficioyArte was renewed and promoted by Fundesarte during the summer 2020 when COVID-19 impeded that many tourists visited Spain and Spaniards choose to travel around their own country.
These are artisan workshops where the public can come to learn their secrets, see the production processes, and even purchase products. For this, the APP shows your contact information, social networks, images, etc. Among the artisanal points of interest are museums, artisan centres, artisanal interest areas, craft fairs, etc.
The APP also includes augmented reality functionality, in such a way that any user can lift their mobile and look around them through the screen to find out and see where these spaces are located. Images are available in each location tag that can be shared by email and the route can be traced at any time from the place where the application is consulted to each of the points of interest. In addition, with its new data management system it is possible to access the basic information of the application in places where the internet connection or coverage may be more inaccessible.
The APP developed by OficioyArte was renewed and promoted by Fundesarte during the summer 2020 when COVID-19 impeded that many tourists visited Spain and Spaniards choose to travel around their own country.
Expert opinion
Platforms such as this App help increase the visibility of small SMEs in the CCI field who otherwise might not have the resources or (digital) skills to maintain a website or a social media presence. Being placed on a map with other companies can also boost their visibility. The augmented reality feature of the App is interesting.
There are similarities with the good practice “99 Things to See and Do in Dundee” where also a map/tourism route was made to increase the visibility of local SMEs in the creative sector. See more at: https://www.interregeurope.eu/policylearning/good-practices/item/3167/99-things-to-see-and-do-in-dundee/
Firenze creativa from Italy also has a similar websolution:
https://www.interregeurope.eu/policylearning/good-practices/item/5021/firenze-creativa/
We also recommend looking at the “Less is more” circular economy platform from Slovenia: https://www.interregeurope.eu/policylearning/good-practices/item/4298/web-platform-less-is-more/
There are similarities with the good practice “99 Things to See and Do in Dundee” where also a map/tourism route was made to increase the visibility of local SMEs in the creative sector. See more at: https://www.interregeurope.eu/policylearning/good-practices/item/3167/99-things-to-see-and-do-in-dundee/
Firenze creativa from Italy also has a similar websolution:
https://www.interregeurope.eu/policylearning/good-practices/item/5021/firenze-creativa/
We also recommend looking at the “Less is more” circular economy platform from Slovenia: https://www.interregeurope.eu/policylearning/good-practices/item/4298/web-platform-less-is-more/
Works at
Interreg Europe Policy Learning Platform
Resources needed
14.000 EUR the creation of the APP.
9.000 EUR the updating of the APP during COVID-19.
Plus 1.500 EUR yearly maintenance and updates.
9.000 EUR the updating of the APP during COVID-19.
Plus 1.500 EUR yearly maintenance and updates.
Evidence of success
366 open workshops registered and 59 points of interest included distributed in Spain.
Potential for learning or transfer
Creating an APP is not so complicated nowadays. And the benefits for the crafts sector are huge: free promotion for the ateliers, an easy to use tool for visitors and tourists, a selection of interesting places to visit, etc.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Oficio y arte, OAE (Organización de los Artesanos de España)
Spain
Castilla y León
Contact
Responsible