Territoire BIO Engagé Label

After the Grenelle Environment Forum, targets were set on a national level to develop the organic production and sales : 8,5 % of the cultivated area for organic agriculture and introduction of 20% of organic products in public catering. In order to reach those goals, INTERBIO Nouvelle-Aquitaine has created the Territoire Bio Engagé label (Commited organic territory) in 2010 in order to support, reward and promote the local authorities that reached at least one of the goals. A contact is set with the local authorities that reach at least one of the targets. If they are interested to receive the label, they should fill a form and sign a specific charter. Then a jury examines the applications and gives its agreement or not. When they are validated, the local authorities sign a convention and an official ceremony is organised to give them their prize. An important communication is done about this event in order to enlight the territory. A special logo is given as well as a communication toolkit that helps the authorities to promote their actions toward the development of organic food and farming. If local authorities do not reach the goals yet, INTERBIO Nouvelle-Aquitaine can help them to do so, especially for the introduction of organic products in the canteens. Therefore, they are encouraged to work with local organic SMES, especially producers, processors and retailers.