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TICCAMARAS
Published on 01 June 2020
Spain
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
TICCAMARAS promotes the systematic incorporation of the IT to the usual activities of SMEs as competitive key tools in its strategy, as well as to maximize the opportunities that IT offer to improve its productivity and competitiveness.
The program is characterized by its orientation towards the specific needs of the targeted companies through the development of a mixed methodology of diagnosis, support in the process of solutions’ implementation and dissemination of the knowledge.
The program materializes through the following actions of direct support:
In a 1st phase, technological advisors bring a qualified vision and recommendations about the solutions that they will make to improve the competitiveness to the company:
• tools of productivity in the cloud (ERP, CRM, TPV, Lot, Big Data, virtual reality)
• e-Commerce (web, online shop, footbridge of payments, e-invoicing, digital signature)
• digital marketing (social web positioning, marketing email, media, mobile applications, Lot)
In a 2nd phase, the accompaniment is made in the elaboration and the follow-up of a personalized Plan for implementation based on the advisors’ recommendations. The Chamber of Commerce of Motril helps companies with 4,900 euros if they invest at least 7,000 euros in IT solutions (computer developments, licenses, solutions, hardware and connectivity).
TICCámaras organizes also local actions in awareness-raising of the advantages of using the IT.
The program is characterized by its orientation towards the specific needs of the targeted companies through the development of a mixed methodology of diagnosis, support in the process of solutions’ implementation and dissemination of the knowledge.
The program materializes through the following actions of direct support:
In a 1st phase, technological advisors bring a qualified vision and recommendations about the solutions that they will make to improve the competitiveness to the company:
• tools of productivity in the cloud (ERP, CRM, TPV, Lot, Big Data, virtual reality)
• e-Commerce (web, online shop, footbridge of payments, e-invoicing, digital signature)
• digital marketing (social web positioning, marketing email, media, mobile applications, Lot)
In a 2nd phase, the accompaniment is made in the elaboration and the follow-up of a personalized Plan for implementation based on the advisors’ recommendations. The Chamber of Commerce of Motril helps companies with 4,900 euros if they invest at least 7,000 euros in IT solutions (computer developments, licenses, solutions, hardware and connectivity).
TICCámaras organizes also local actions in awareness-raising of the advantages of using the IT.
Resources needed
The 1st phase costs 1.200 € per SME, and also TICCámaras helps with 4.900 € more to implement the 2nd phase.
For example, Chamber of Commerce of Motril advises about 12 SMEs per year. So, TICCAMARAS Motril needs 73.200 € each year. In this case, the human resources required are just one person.
For example, Chamber of Commerce of Motril advises about 12 SMEs per year. So, TICCAMARAS Motril needs 73.200 € each year. In this case, the human resources required are just one person.
Evidence of success
Since 2014, 60 local businesses have participated in TICCAMARAS Motril and increased their productivity by using digital marketing, e-commerce and business management tools by using cloud technology.
In addition, every year Chamber of Motril organizes seminars aimed at SMEs in order to explain the advantages of IT usage.
Each year, TICCAMARAS in Spain has the following global results:
- More than 1.000 Diagnoses to SMEs
- More than 1.000 IT plans implemented in SMEs
In addition, every year Chamber of Motril organizes seminars aimed at SMEs in order to explain the advantages of IT usage.
Each year, TICCAMARAS in Spain has the following global results:
- More than 1.000 Diagnoses to SMEs
- More than 1.000 IT plans implemented in SMEs
Potential for learning or transfer
We consider this practice as potentially interesting for other European regions. A lot of SMEs do not invest in IT if they are not motivated. Thanks to TICCAMARAS many of them are starting their digital transformation and, as a result of this process, are increasing their competitiveness. The evaluation of TICCAMARAS shows that the amount of money received for each SME is enough for these companies (up to 4 900 euros). Moreover, this economic incentive requires an effort for SMEs, hiring IT services for 7.000 euros. In this way, TICCAMARAS is motivating a lot of SMEs to initiate their digitalization.
We firmly believe that one of the key factors of TICCAMARAS is that once the SME is advised, they have to pay the IT investment, proving the expenses.
This program was initially implemented by Chamber of Commerce of Spain and later it was spread through 36 local Chambers of Commerce around the country, such as Motril, Madrid, Valencia, Sevilla, Mallorca, etc.
We firmly believe that one of the key factors of TICCAMARAS is that once the SME is advised, they have to pay the IT investment, proving the expenses.
This program was initially implemented by Chamber of Commerce of Spain and later it was spread through 36 local Chambers of Commerce around the country, such as Motril, Madrid, Valencia, Sevilla, Mallorca, etc.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Spain Chamber of Commerce
Spain
Comunidad de Madrid
Contact
Project Technician