Tourist programming in the destination during the seasons (weekly activities program)

A weekly activities program was compiled to offer visitors and locals interesting activities in Savonlinna from the beginning of June until the middle of August. Besides services that can be purchased the schedule included ideas for independent activities.
The participating enterprises were contacted individually. Programs were developed for families, individual travelers and couples to serve a wide audience. The aim was to attract local people to use local services, too. In the previous year it had been noticed that families visit Savonlinna. Therefore, activities for children were developed. The packaging of the program and other activities suggestions received good feedback. It also helped other local entrepreneurs to give their customers hints what to do on their holiday.
The aim of the program was to attract visitors and lengthen their stay as well as the tourism season. This information was made available e.g. in the online events calendar of the Savonlinna area and the online tourist information platform Visit Savonlinna. Posters were printed and distributed across the city center as well as handouts with the program and a map of the activity locations. The program was also advertised often online and in newspapers – even outside the South Savo region. The measure was executed in the framework of the project called “Savonlinna Live 2!”, which was funded from the European Social Fund (duration: 1/12/2020-30/09/2021).