Use of Gamification platforms to boost Sustainable Mobility.

Public Works Agency implemented in 2016 a mobility plan for Staff, in to enhance the workers quality of life and the environment.
After a deep study and surveys, one of the chosen actions was to join gamification platforms linked to sustainable mobility. Thus, Users registered their urban trips in the chosen platform using track apps and were motivated thanks to gamification elements (ranking, points, Mobility Challenges and rewards) when using sustainable means of transport.
That helped to reduce absenteeism and increase productivity.
Apart from the direct benefit to users, the use of those platforms was well received by local traders, that give certain discounts in return for the accumulated points, and that helps to increase the number of customers.
From the point of view of infrastructure design, the obtained tracking data (respecting data protection) are being used to make "Mobility heat maps", that are density maps of the real cycling and walking routes of users registered in the platform, and recently also of public transport use, with a bigger sample than the one that can be got by using traditional surveys. This helps to fill the gaps in existing cycling networks and to prioritize the ones that are already under study. It also helps to design safe traffic routes for pedestrians when it is needed, and to improve public transport lines.