#Via Libera
Published on 12 November 2020
Italy
Lazio
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The initiative was promoted in the Framework of the SUMP, in fact it arised from a proposal made during the SUMP consultation/participation phase.
It was decided to increase and encourage the Active participation of citizens in the process of defining new «car free routes». Citizens can interact via internet, thanks to the PUMS Portal and make proposals.
For one day each month 15 km of streets are made available for free initiatives.
The initiative has a visual identity, a communication plan has been designed and all the media of the Mobility Agency are involved in disseminating the initiative.
Internet, newspaper, the metro TG and the #vialibera youtube channel have been involved in the promotion and the “storytelling” of the initiative.
A “Call for initiatives” is launched one and a half month before through RSM website (for private and associations)
Citizens were also stimulated to be more active with a photo contest promoted by the City.
Shopkeepers were invited to download a poster to put on the shop window in the occasion of the #vialibera day.
ATAC (the PTO) informed the citizens on the bus line deviations and published a specific map.
It was decided to increase and encourage the Active participation of citizens in the process of defining new «car free routes». Citizens can interact via internet, thanks to the PUMS Portal and make proposals.
For one day each month 15 km of streets are made available for free initiatives.
The initiative has a visual identity, a communication plan has been designed and all the media of the Mobility Agency are involved in disseminating the initiative.
Internet, newspaper, the metro TG and the #vialibera youtube channel have been involved in the promotion and the “storytelling” of the initiative.
A “Call for initiatives” is launched one and a half month before through RSM website (for private and associations)
Citizens were also stimulated to be more active with a photo contest promoted by the City.
Shopkeepers were invited to download a poster to put on the shop window in the occasion of the #vialibera day.
ATAC (the PTO) informed the citizens on the bus line deviations and published a specific map.
Resources needed
The main cost of the practice involves the hours worked by the offices that plan the routes, the communication campaigns, the agreements with association etc.
Sponsorships are welcome within the spirit of the #vialibera.
Sponsorships are welcome within the spirit of the #vialibera.
Evidence of success
The #vialibera has demonstrated to be a successful initiative. It is being reinforced and re-promoted since two years. It is an “empty box”, and the private sector considers it as an opportunity (walking encourages shopping, going to bistrots, bringing children outside, making sport).
Potential for learning or transfer
The practice can easily be transferred. The secret of its success lies in the active involvement of all the “value chain”.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Lazio Region
Italy
Lazio
Contact
Projects Officer