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Museum passport in the County Council of Jiloca
Published on 19 August 2021
Spain
Aragón
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
From the Comarca del Jiloca, a lack of knowledge about the museums operating in the territory was detected, while the number of people who came to visit the Peracense Castle (22,000 tourists on average) was observed as a potentiality.
The main objective is to offer visitors who pass through Peracense the knowledge and the possibility of continuing and taking a route through other towns in the region.
For this reason, it was proposed the design and implementation of a museum passport in the territory that intends to promote an internal flow of visits between the different existing museum spaces.
As a way to reward (or recompense) these visits, the Association of Artisans "A mano Rural" was contacted, who are based in the territory and have a total knowledge and connection with the environment. They were offered a price and each had creative freedom to make their own proposal.
The ultimate goal is to expand the network over time, introducing new cultural elements, seeking improvements, and growing in such a way that the passport is an authentic vehicle for transporting culture within the territory.
The main objective is to offer visitors who pass through Peracense the knowledge and the possibility of continuing and taking a route through other towns in the region.
For this reason, it was proposed the design and implementation of a museum passport in the territory that intends to promote an internal flow of visits between the different existing museum spaces.
As a way to reward (or recompense) these visits, the Association of Artisans "A mano Rural" was contacted, who are based in the territory and have a total knowledge and connection with the environment. They were offered a price and each had creative freedom to make their own proposal.
The ultimate goal is to expand the network over time, introducing new cultural elements, seeking improvements, and growing in such a way that the passport is an authentic vehicle for transporting culture within the territory.
Resources needed
Financial resources:
- 1500 euros for gifts
- 1100 euros for the design and passports printing
Human resources:
- Graphic designer
- Adhesion of Artisans Association "A mano rural" (4 artisans)
- Adhesion of Museums (7 museums with 7 people who act as interlocutors)
- Region technical staff
- 1500 euros for gifts
- 1100 euros for the design and passports printing
Human resources:
- Graphic designer
- Adhesion of Artisans Association "A mano rural" (4 artisans)
- Adhesion of Museums (7 museums with 7 people who act as interlocutors)
- Region technical staff
Evidence of success
For now, success comes from the networking developed. Having put artisans, museum staff and related staff to work together the region present already a great advance. In summer 2021 they gave 2000 passports and now they have given around 70 gift, whose owners visited 4 museums minimun. In average the passport represent an increas of 10% in visitors of the less known places.
Potential for learning or transfer
It is a practice that can be fully replicated in any region and regarding other types of tourism (it does not have to be museums ...) and the cost is not very high. The important thing is that there is a will for understanding and teamwork.
For now, we are going to start walking… and see where we get!
For now, we are going to start walking… and see where we get!
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
County Council of Jiloca
Spain
Aragón
Contact
Project manager