Tour de Fruška
About this good practice
What is the problem addressed and the context which triggered the introduction of the practice?
The problem that is addressed with this practice can be considered as the realization through achieving twofold goals: 1) promote a healthy and active lifestyle that features from amateurs to professionals, and 2) showcase local tourism and the economy and create a good climate for small manufacturing and entrepreneurship venture development. This goal aligns with the key measures of the Development Plan of AP Vojvodina 2023-2030.
How does the practice achieve its goals, and how is it implemented?
This practice is divided into three categories: sports, economy, and tourism. As a major cycling event, this manifestation offers significant potential sustainability. As a main social sustainability, we can refer to community engagement, inclusivity, cultural preservation, and the adoption of healthy lifestyle habits using sustainable modes of transportation. Economic sustainability considers launching local business development, sponsor activation, and creating new job opportunities. The ecological part of the event contributes to encouraging waste reduction and recycling programs and nature conservation.
Who are the main stakeholders and beneficiaries of the practice?
Organizers: Tour de Fruška (developer)
• Sponsors,
• Participants, from Serbia and abroad,
• Local community,
• Local tourist organizations,
• Volunteers,
• Governmental and non-governmental organizations,
• Media.
Expert opinion
Resources needed
• The Provincial Government of AP Vojvodina is the main sponsor
• 15 sponsors and 30 partners
• budget: 150.000 euros
• Infrastructure and logistics
• expenses related to setting up race courses
• marketing and promotion
• engagement of 200 staff
• Entertainment and cultural programs.
Evidence of success
• Award: the best of Vojvodina
• ecological character: plogging race
• the sports event was visited by over 10,000 people (In the 4 previous editions)
• more than 50 companies and organizations presented themselves
• over 100 exhibitors
• recognized by the Provincial Government of AP Vojvodina, the Provincial Secretariat for Economy and Tourism, the City of Novi Sad,
• As a result of its success, Tour de Fruška organized the prestigious international race Gran Fondo Road Race (2024).
Potential for learning or transfer
• A unique blend of events and unique concepts of Sport, Tourism, Economy, and Ecology
• This good practice is a good model for how to raise awareness of the importance and protection of a specific region while promoting the tourist, cultural, and economic potential of the region
• By gathering a significant number of entrepreneurs and manufacturers from the entire region of Vojvodina at the Euro Zone and Night Fair,
• Cultural Events: Showcasing local heritage and Traditions
• Tourism Promotion: Highlighting the region's natural beauty and attractions
• Year-round promotion through workshops with children:
- Cycling to school learning through theoretical and practical teaching of how to safely drive from home to school,
- Learning about vegetables and fruits—Sports event organizers, in cooperation with elementary schools, provide that children attend local producers, learn about the method of growing fruits and vegetables, and participate in picking and preparing food.
Further information
Tour de Fruška teaser 2022
Images
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Fakultet sporta i fizičkog vaspitanja, Univerzitet u Novom Sadu