This policy brief focuses on branding. It covers topics such as regional identity, product quality labels, cooperation between SMEs in a rural area, agritourism (adding a tourism component to traditional agriculture businesses), and co-creation for promoting cultural heritage. It is based on the knowledge generated by the Interreg Europe community and looks into relevant EU policies, support instruments, programmes, and good practices.
It describes the link between SME competitiveness and regional branding and showcases through good practices and policy changes how the latter can bring benefits to the former. This policy brief features a number of policy recommendations using the experience of Interreg Europe projects to inspire policymakers to develop regional branding for their local development strategies.
99 Things to See & do in Dundee is an annual crowd-sourced city guide, produced by Creative Dundee, recommended by the people who live in Dundee & love it.
Āraiši is one of the Latvia’s jewels where every corner holds some legends. Storytelling tradition was used to create tourism concept - Legends of Āraiši.
LouléCriativo: Creative Tourism experiences showcased in a digital platform, with co-creation by CCIs SMEs enterpreneurship, local community role and mentoring.
A new model of territorial governance to expand proposals of vacation by integrating products/services and improving the competitive positioning of destinations
BaP is a yearly weekend activity which invites visitors to know the origin of what they eat through direct visits to farms, orchards, herds and fishing boats.
Set up of the “Agrοnutritional cooperation of Region of Crete” which is a specialized body and constitutes the main tool for implementing the strategic plan.
The project Regional Brand “Lubelskie” is to promote products and services form region, by granting them a registered trademark - symbol of quality, innovation.
Promotional Brand to value regional food production by offering a consolidated brand prestige, within the Strategic Plan for Internationalisation of Extremadura
RegioFair Bio Zentralschweiz was founded in 2009 with the aim to develop a business model for SMEs in the agricultural sector manufacturing organic products.