TÂRGUL AGRO - Online Marketplace for Agri-Food Products

The platform is a marketplace for agricultural products, website meant to put together supply and demand for agricultural and food products, where both parties register. The system is a B2B and B2C type developed in public cloud and available on the profile market in the SaaS system.
The platform targets farmers, processors, traders, warehouses, public and private organisations and consumers. This virtual trade supports organic producers to better market their products especially in urban areas. It is designed to work in a similar way to social networks, so the manufacturer or merchant makes an account and can upload the photo of the product offered for sale, provide in-depth information, characteristics, color, variety or race, as well as the quantity offered, plus the price requested. By using this online tool, local fresh and processed products gain more visibility. This helps small rural producers to sell their products (mostly traditional, sometimes organic) to urban areas, where access to local products is difficult and home delivery can be ensured by cases. 300 producers have joined so far the platform and keeps rising. Future expansion will include collaboration with organic certifying bodies, so that farmers who obtain organic certification will be easily spotted on the site and validated as such. The platform can also be modified to exclusively address for organic food and farming, by 'binding’ & validating organic certificates to any producer or product.